About Us



Jasmine Potts – Founder Vital Body Products

‘Truly toxin free products are REALLY hard to find!’ I have heard myself say this over and over in the last 20 years as I’ve raised my kids and cared for my family, always looking for natural body care and home products. After a serious look at detoxing heavy metals and chemical toxins from our bodies in my early 40’s, the importance of only using toxin free products moved from being important to imperative.

We had just spent months and months clearing all of the poisons and heavy metals from our systems and having life and health changing results from doing this, so there was no way that I was going to allow them back in easily. And I knew that many personal care products and household cleaners that we use on a daily basis can be a constant toxic source for our bodies, which is a major contributor to sickness and disease. Our bodies are just drowning in toxins, they are everywhere!

So after years of using what I thought were natural and organic products (and usually paying through the nose for them as well), I started to pay much closer attention to the product labels.

To my horror, I soon discovered that many so-called ‘natural and organic’ products were anything but. I found all kinds of petro and/or toxic chemical ingredients, known carcinogens (cancer causing chemicals) and heavy metals in their ingredient lists! This is a marketing tactic called ‘green-washing’; when a non-natural product is packaged and marketed to the masses to make it appear natural, non-toxic or even organic… when in actual fact it’s not. All to make the busy and unsuspecting consumer believe they are buying something 'natural' and safe to use.

They say that necessity is the mother of invention and it is true. It was during this time of discovery and starting to search the world over for the best options for myself and my family that Vital Body Products was born. I realised that if I was tearing my hair out trying to find a skin care range, a deodorant or a washing detergent which worked brilliantly and were TRULY toxin free… then I probably wasn’t alone.

I knew that there would be many of you, just like me, trying to find the best products for yourself and your families that didn’t cost the earth. But who has weeks and weeks to closely study the ingredient lists of many products before we find one that is toxin free? I would hazard a guess that many don't have the time to do that.

So here at Vital Body Products, we do this work for you. The products we sell will never have petro and/or toxic chemicals, heavy metals or known carcinogens hidden away in them. Our purpose is to make available to you the best quality and TRULY natural products for our bodies, homes and the environment that money can buy.

We are so glad you have found Vital Body Products. We hope you love each one as much as we do… and even though we are starting small, the future is exciting.

You can trust that our products are personally and extensively researched so you can have confidence that when you buy one, you are buying something that is TRULY toxin free, works amazingly well and contributes to the health and well-being of you, your family and the planet.